We are a sportainment marketing and finance advisory agency to B2B, B2 to Athletes and B2 Fans.

We believe in the power of sports to transform individuals into better versions of themselves. Sports teach that winning and losing are part of the journey and that discipline is necessary and depends on each person. We believe that being authentic and honest in our relationships creates true bonds. We trust in the power of teamwork, as nothing is achieved alone. Each person has the free will to develop their own consciousness, with the search being internal, not external. Together we are one! 

Ethics and Integrity: We maintain the highest ethical standards in all agency operations. We implement clear policies on our internal and commercial relationships, conflicts of interest, responsible use of AI, and client data protection, ensuring the agency's trust and reputation in the competitive market.

Radical Transparency: We practice open and honest communication at all levels of the organization. We share information clearly and directly, cultivating an environment of mutual trust among collaborators, clients, and strategic partners.

Teamwork: Our organizational culture prioritizes the diverse competencies of our team and mutual support and respect, recognizing that collective success surpasses the sum of individual efforts.

Adaptability and Resilience: We cultivate a flexible and resilient mindset. We prepare for rapid changes in the business landscape, developing adaptive strategies and fostering constant innovation to maintain the agency's long-term relevance and competitiveness.

Continuous Learning: We embrace a culture of constant growth and interpersonal skills development, where we view errors as opportunities for learning and evolution. We maintain regular feedback routines and dynamics, and value constructive criticism and divergent opinions for the continuous evolution of both professionals and the company.

Performance-Based Meritocracy: We value and reward exceptional performance at all levels of the organization. We establish KPI to evaluate individual and collective performance, promoting an environment where recognition and professional growth are directly linked to achieved results and the impact generated for the agency and its clients.

Operational Excellence: We continuously seek ways to optimize operations, reduce inefficiencies, and elevate the quality of services offered to the market.

Data-Driven Innovation: We strategically employ Artificial Intelligence and data analysis to help us improve our decision-making process.

Financial Responsibility: We adopt a prudent and strategic approach to financial management. We establish clear objectives, monitor key performance indicators, and maintain a long-term vision to ensure business sustainability and sustained growth.

Value Alignment: We ensure that all team members are aligned with the agency's core values. We apply recruitment and evaluation processes that prioritize not only technical competencies, but also cultural and ethical compatibility and the development of interpersonal skills.

We are Fin Sports Advisory. Our relentless pursuit of truth and excellence defines us. Our ability to learn, evolve, and innovate sets us apart. Our systematic approach and expertise in Sportainment guide us. And this is our code of ethics and our values.